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RUFF CYCLES F.O.R.C.e - Niek Pulles

NIEK PULLES

Senior Concept Designer, Nike – Catalyst

BIO

Name

Niek Pulles

Birth Year

1986

Nationality

Dutch

Place of Residence

Portland, Oregon, USA

Current Job

Senior Concept Designer, Nike - Catalyst

Sponsored Brands

None

Why are Niek and Ruff Cycles a great match?

What is your relationship to bicycles / eBikes so far?

I’m Dutch, I was born with a bike.

How do eBikes fit to your lifestyle?

Portland isn’t as flat as Amsterdam, so I need some help with those hills. The Ruff bike would be perfect for my daily commute and weekend adventures.

What do you like most about our eBikes?

The build, solid, sexy and Well constructed!

Why are Niek and Ruff Cycles a great match?

How did you get to do what you love as a job?

Love what you do. After my graduation (2009) at Design Academy Eindhoven I had no clue what I could become, I felt like a hybrid between the fashion world and industrial design. So I decided to just get started on my own as Studio HEYNIEK and created a body of work for 7 years. Experimenting with spaces, materials, the body, multi media and curating shows. This lead to a job at Nike WHQ in 2016. Started as a material designer for footwear but transformed that into a more conceptual role where I can work on multiple levels bridging product, brand and retail experiences.

How do you spend your day doing what you love?

I’m always ON, creatively, every little thing around me inspires me. Ups & downs. There is a challenge or opportunity in everything. Plus i LOVE the Just Do it attitude, it’s getting me to places. Everyday is different.

What is the most amusing story you have been part of?

The ISPA journey. Being able to share the design processes and activations globally is incredibly fun and educational. From Milan to Seoul. 2023 has been very special. Setting up design workshops with so many different people was very inspiring and energizing.

What other interests do you have?

Too many to mention. My wife is a big interest of mine;) We love to dance, dress up, make food, play games, travel and spend time with friends. On my solo trips I love spending time around everything considered a vehicle; cars, motorcycles, trucks, bikes, you name it. Speed is key. So snowboarding also plays a big role in my life. Mt. Hood is arround the corner so shredding some powder there is obvious. Tinkering on nonsense and experimenting with materials and constructions is a hobby of mine. Finding new methods of make. At the moment working on our house, the design process is intense but I’m having a blast.

What and who inspires you?

My parents and brothers. We unfortunately lost our dad when I was 19, but I’ve always been amazed how my mom and dad took care of us. I have 5 brothers, and every summer they would take us on this incredible 4 weeks holiday exploring Europe. In 2006 they took us all to Canada as our last family trip together. We had the best time ever up until the point that my dad had an heart attack on the Columbian icefields… The way we worked together as a team processing this loss was out of this world. Till this day, my mom and brothers continue to inspire me on how they keep approaching life in the most delightfull and appreciative way. BIG LOVE and SHOUT OUT.

Your favorite city/place in the world and why?

PORTLAND, OREGON BABY! Met my wifey in the most diviest bar there. Has tons of stunning nature and I feel strangely very connected to this place. Might be a previous life thing thing. The food is BONKERS and it’s also the first city I lived in longer than 5 years. Come visit me!

AFTERMATH

What are your thoughts after few weeks with your new bike?

Absolutely love the bike. Such an easy rider. Have been cruising to Portland bike events and it’s definitely an eye catcher! Not only the bright orange but also the tech and design on the bike. Exceptional smooth gear transition and of course Niek 4 Speed is a huge fan of the TURBO button. Great for climbing up the hills or just a little extra boost to fly through the orange light signal.

How do people react when they see the bike in the streets?

People love to geek out and ask if they can try it out! Definitely sicker than your average.

sac de cadre gratuit

Pour toutes les précommandes du Lil’Buddy EDGE
jusqu’au 31 mars 2024.
Sac de cadre gratuit (d’une valeur de 89,95 €).

RUFF CYCLES Lil’Buddy Frame Bag 9l

FREE FRAME BAG

For all Lil’Buddy EDGE pre-orders until March 31st, 2024.
Free frame bag (worth € 89,95).

RUFF CYCLES Lil’Buddy Frame Bag 9l

GRATIS RAHMENTASCHE

Für alle Lil’Buddy EDGE Vorbestellungen bis 31.03.2024.
Kostenlose Rahmentasche (Wert € 89,95).

RUFF CYCLES Lil’Buddy Frame Bag 9l

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We currently offer free shipping to consumers in

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